After working with Gedling for over 15 years, they came to us to in need of a much needed rebrand, which after approval we rolled out across the 4 leisure centres.

To freshen up the brand by making it more modern whilst incorporating bright colours in keeping with the multiple leisure centres. We did this with a new logo and brand colours. In terms of imagery we was told to be inclusive of all shapes and sizes.

A new, more modern logo was created and approved which helped set the theme for the branding.


I work in promotions for a group of leisure facilities and I recently got given the task to rebrand the service including logos, décor, flooring, promotional template designs etc. which was a daunting task I can tell you! I didn’t really know where to start. I went to Aaron for help with this huge project and they helped turn it around within the tight timescales. Having gone through this rebranding exercise, we now have new colours, designs and logos that are inviting and fresh whilst providing clear contrast in the décor with visually impaired members in mind. I wouldn’t hesitate to recommend Aaron to anyone.
Johann Polak
Gedling Promotion Manager

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